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Our story

Born in North Wales. Crave the smash.

Every proper story starts with someone stubborn enough to open the shutters on a bad day. Ours starts in the middle of a pandemic, when most of the world had pulled its doors shut.

How it started

Opened in a pandemic

Our founder opened his first restaurant — an Indian restaurant in North Wales — built on nothing more than grit, long hours and a genuine love of good food. By most measures it shouldn't have worked. Hospitality was on its knees. But it did, and it kept working, growing into one of North Wales's most recognised and multiple award-winning restaurants.

One restaurant became two. Then three. Then four — each one built on the same values as the first: proper food, properly cooked, served by people who actually cared whether you enjoyed it.

By the time Jack's Burger came along in April 2025, we weren't a group of chancers throwing a griddle in a unit and hoping for the best. We were a team that had already spent years learning what North Wales wanted to eat — and we brought every bit of that experience to the grill.

Flame-grilled beef searing over open fire on a dark grill
Smashing since 2025
The receipts

Year one and counting

2025The first Jack's
8Branches, one standard
100%Welsh beef, always
2,500+In the Spice Club
House rules

How we do Jack's

Four rules. Zero shortcuts.

Good ingredients, great start

100% Welsh beef, alongside carefully selected ingredients. Proper beef for proper burgers, from right here in Wales.

Smash it, sear it, serve it

Our signature smash, cooked for that caramelised crust and big flavour. That's the one. Hits different.

Clean kitchen, clear standards

Food hygiene, safety and compliance come first. Every branch. Every day. No shortcuts.

Good food, good vibes, come back

Because great taste and great service should leave you wanting another Jack's.

Made to Crave
The bigger picture

Made to crave

North Wales is home, and our ambition is to become the No.1 burger brand in the UK. More branches are coming — and we're here to keep you craving more.